DERBYSHIRE, UK – 30 April 2021 – A1 Comms Ltd., the UK’s largest independent mobile phone and connectivity solution provider, today announced the sale of its Go Mobile high street estate to KTM Online Ltd. (trading as Fonehouse) effective from 30 April 2021.
A1 Comms will continue to own and focus on its digital consumer business – namely its portfolio of online brands in Affordable Mobiles, Buymobiles and Phones.co.uk – as well as its nationwide business-to-business operation, under Yappl.
A1 Comms acquired Go Mobile in 2012, and by leveraging its industry expertise, well-established network agreements and manufacturer partnerships over 11 years, has nurtured the high street retail estate into a thriving franchise with 31 stores across the UK.
The sale will help secure a bright future for the Go Mobile estate and its franchisees. With an existing high-street presence of its own, trading as Fonehouse, KTM Online is well-placed to draw from its knowledge and experience, ensuring the continued prosperity of Go Mobile.
Bobbie Bhogal, Managing Director of Digital at A1 Comms, said, “We’re delighted to have completed the sale of the Go Mobile business from A1 Comms to KTM Online.
“The agreement will no doubt help further Go Mobile, its franchisees, employees, and partners included. A1 Comms’ primary objective is now focussing on our rapidly growing digital consumer business, having generated a 62% increase in sales year-on-year, resulting in our best ever year as a business.
“Following our record-breaking year, which also saw our Affordable Mobiles brand pick up the Uswitch Mobile Reseller of the Year 2021 award, on top of launching our first TV campaign, we felt the time was right to focus on the core of our business, which remains online and through our extensive B2B network.”
Ben Branson, CEO at KTM Online, added, “The Go Mobile business fits neatly into our strategy of growing a retail estate that is complementary to our network partners alongside our increasingly popular websites.
“From a commercial perspective, we’re delighted to bring on a retail estate that has boomed in between lockdowns and even happier to be able to secure jobs and support the retail sector in such uncertain times.”